Sex sells, but at McDonald's???

NoingNoing: Ronald McDonald Gets A Sex Change

McDonald's is the latest company to jump on the "sex sells " bandwagon. What ever happened to the kid friendly place that I remember. My first real food was McDonald's fries. I just hope they don't start offering "Adult" Happy Meals.

Ronald McDonald gets a makeover

She's sexy, she's stylish, she's sophisticated - and somewhat surprisingly, she's Ronald McDonald.
A gender-bending makeover of McDonald's marketing icon in Japan has been hailed a great success after capturing the public imagination and enticing adults back into its outlets to sample a revamped menu.

Traditionally, Ronald McDonald would goof about in oversized shoes and baggy yellow overalls in a frantic and successful pursuit of Hamburgler.

In the Japanese TV commercial the foxy female version, with shoulder-length straight auburn hair in place of Ronald's frizzy mop, smoulders at the camera in a flowing yellow dress, and later a red and white striped bikini with thigh-length leggings and red high heels.

But the man behind the campaign insists he did not create a female Ronald McDonald - but merely appropriated his instantly recognisable outfit.

Hidekazu Sato, known by his nickname Kazoo, the associate creative director at Beacon Communications - a joint venture of Leo Burnett and Dentsu - said the costume was so recognisable it was a mnemonic - a design that people would instantly associate with McDonald's. More...